Samurai Women and Renaissance Men – Social Media changes business
The Samurai was a warrior who was also expected to be well-versed in the arts, literature and social skills. Similarly, the Renaissance man typically refers to someone who is able to deep-dive into a wide range of topics, applying their knowledge to solve problems with agility.
The premise behind this talk is that business people must become more multi-faceted to operate in today's Social Media driven world. The age of specialization has come and gone. We are faced with the need to be anthropologists, psychologists, scientists and business people.
This talk was first delivered on May 13, 2010 to the Community College of Philadelphia, Corporate Solutions Group by Skip Shuda of Team and a Dream. It runs through the reasons why business people should care about Social Media, where it is heading and what we should do about it. The meat of the presentation contains a framework for Social Media Strategy - as well as some case studies illustrating different objectives in Social Media. We also touch on using teams to create your business Samurai... when you can't do it all yourself.
A Map of Internet Marketing & Social Media Channels
We needed a canvas for creating our client's strategies. Which Web, Social Media and offline channels were best suited for a given client? How can these channels be woven together to create a cohesive campaign to reach a specific audience? This map of the Marketing Communication landscape captures context, interactivity, potential reach and purpose. In this screencast, Team and a Dream co-founder Skip Shuda introduces this new map and shows some initial ways that different marketing personas can be mapped to create custom campaigns.
This screencast presents Version 1.0 of the Map (current version is at 4.0). What other maps have you encountered that help you navigate and create Social Media and Internet Marketing strategies? What important dimensions are missing from this map that you'd like to see included?
Most Recent
- Tribe Building magic at a Conference – Re-connect, cross-connect, deep-connect
- Simple and Focused: Jim Sterne’s Social Media Metrics
- Samurai Women and Renaissance Men – Social Media changes business
- The Business Tribe – Social Tuning and the Vibe
- Talking Dog shares insights into community building
Pages
Categories
- Being Social Media – Best Practices (8)
- Building tribes (5)
- Creating Social Media Strategy (2)
- Creating Social Media Strategy (3)
- measuring social media (3)
- Uncategorized (2)
